Webranking Awards: Salini Impregilo's website is “Best Improver 2015”

The company climbs 25 positions in the classification: +23.8 points compared to 2014!

November 23, 2015 - “Best Improver 2015”. Salini Impregilo wins the annual Webranking award, climbing 25 positions in the classification that every year awards the listed companies that communicate better online.

The 2015 research, which was carried out by the international agency named Comprend, and conducted in Italy for the fourteenth time by the specialised company Lundquist, in collaboration with Corriere Economia, awarded the Group's website 'Best Improver' of the year, due to its higher scoring increase compared to the previous year.

Webranking works like a stress test that evaluates the transparency of digital communication according to the stakeholders' needs, a test that is passed only by one out of three companies. Salini Impregilo represents a success case: in 2014 it enters the classification for the first time and in just one year, it manages to climb from position 37 to position 12.

Growth of its communication value and the greater variety of content that is put in evidence are the site's strengths. Renewed in its look and functionalities, it is becoming increasingly oriented at presenting its equity story and the Group's future strategy. A responsive and dynamic website, whose ambition is to describe the company in a journalistic style: over a thousand news articles, three thousand photos, a monthly average of approximately 52 thousand visitors and daily peaks of 5 thousand visits.

These are the numbers that make Salini Impregilo's website a reference point for all stakeholders and a distinctive and successful element for the Group's communication strategy.


Read more about Webranking Italy 2015




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